Iconic campaigns immortalised in new poster series

These new D&AD posters reference some of the most iconic promos.

F/Nazca Saatchi & Saatchi D&AD posters

The posters were designed to "designed to inspire and excite the next generation of photographers and directors"

There's some commercials, campaigns and music videos that just stay with you, years after their release. F/Nazca Saatchi & Saatchi took some of these iconic memories and transformed them into a beautiful poster series for the 2016 D&AD Next Awards campaign.

"D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we've managed to create a campaign that touches the soul of future great names in the industry," explains Creative Director at F/Nazca Saatchi & Saatchi, Pedro Prado.

Featuring the likes of Spike Jonze, Nirvana, Nike and Guinness, The Next series bridges the gap between the D&AD Professional Awards and New Blood programme by identifying the best new talent and promoting them back to industry. Take a look at the individual designs below.

F/Nazca Saatchi & Saatchi D&AD posters

That iconic Guiness advertisement featuring a surfer

F/Nazca Saatchi & Saatchi D&AD posters

Spike Jonze's direction for Fatboy Slim's 'Weapon of Choice' video

F/Nazca Saatchi & Saatchi D&AD posters

Nike's “Write the Future”

F/Nazca Saatchi & Saatchi D&AD posters

Honda's “Grrr” campaign

F/Nazca Saatchi & Saatchi D&AD posters

Bennetton “Hearts” by Oliverio Toscani

F/Nazca Saatchi & Saatchi D&AD posters

Sony “Balls”

F/Nazca Saatchi & Saatchi D&AD posters

Honda's “Cog”

F/Nazca Saatchi & Saatchi D&AD posters

Nirvana's Nevermind

Like this? Read these!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.