Leo Burnett ads bust 4 McDonald's myths

Revered advertising company Leo Burnett creates beautiful illustrations to spread the word about McDonald's ingredients.

McDonald's Leo Burnett

Leo Burnett's posters highlight McDonald's local sourcing

McDonald's is an internationally recognised brand. Its local working practices, however, aren't quite so famous. To help spread the word about McDonald's aim to use locally sourced ingredients, especially eggs and meat, respected branding agency Leo Burnett have created these 'good to know' print ads.

Furnished with pictures of country gates, potato sacks and a pair of wellies, Leo Burnett's adverts reassure customers that their McDonald's meals are coming from an idyllic source. The wholesome image is capped off with an illustrated McDonald's logo and url.

With Leo Burnett's recent McDonald's Emojis campaign scooping awards in October, these latest adverts are sure to be a hit with customers.

Leo Burnett McDonald's

Leo Burnett are famous for communicating relatable values

Leo Burnett McDonald's

Illustrated logos and urls make the franchise wholesome

Leo Burnett McDonald's

The 'good to know' campaign highlights McDonald's best practices

Leo Burnett McDonald's

It's hoped these posters will reassure customers

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ABOUT THE AUTHOR

Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.