M&C Saatchi create world's largest ever GIF

One satellite, four paintings and four days in Rio, M&C Saatchi create the world's largest GIF.

If you thought GIFs were just another annoying internet trend that will disappear in a year or so, you'd be wrong. There have been a number of artistic projects concerning animated GIFs, with photographers, illustrators and graphic designers all turning their hand to the craft.

Whilst GIFs often only appear on your screens, renowned advertising agency M&C Saatchi wanted to do something completely different. Teaming up with 'GIF-ITI' artist INSA, the team used one satellite, four paintings measuring a total of 57,515m2 and spent four days in Brazil, creating the world's largest ever GIF.

Titled 'Ballantine's Presents INSA's Space GIF-ITI', the film showcases how the artist turned a vacant space into an art project like no other. Using an Airbus' Pleiades satellite, the machine travelled 431 miles above Earth to capture the momentous creation. It's certainly a GIF we've fallen in love with.

world's largest gif

world's largest gif

world's largest gif

world's largest gif

world's largest gif

world's largest gif

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What did you make of this GIF project? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.