Pastel packaging for new beer packs a punch

This packaging for a sweet Swedish beer range is pretty in pastels, with a gorgeous typographic touch.

Pang Pang packaging

PangPang channel pretty pastels for their beautiful summer range

Awesome packaging designs incorporate colour, typography and illustration to create some seriously striking products. Recently, there's been some brilliant beer label designs with cleaner designs expected in the trends in beer packaging for 2015.

From beer packaging taking inspiration from Pantone to the Helvetica typeface receiving its very own beer brand, it's obvious that the design community are going creative crazy for the beer industry. This pretty pastel offering comes from Swedish brewery PangPang, who produced a gorgeous brand for their summer series.

'PangPang' means to do things at full speed and to seize all opportunities and we think the team at Snask have done exactly that with this illustrated, typography packed packaging. Take a closer look at the packaging below and gain some inspiration in no time.

Pang Pang packaging

Pang Pang packaging

Pang Pang packaging

Pang Pang packaging

[via Under Consideration]

Have you seen any inspiring packaging recently? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.