Green Chameleon's addictive new logo

For their upcoming rebrand, Bristol-based Green Chameleon wanted to create something that would attract attention, so they decided to make their new logo interactive. The mark is composed of a cluster of dots that are extremely averse to contact from your mouse pointer, flying away as it approaches before reverting to their original position once the coast is clear.

We spoke to design director Nathan Riley about how they came up with the idea, and what they used to create the effect.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.