Hooters is one of the US's top brands and is a peculiarly American institution - a restaurant chain where a mainstream customer base, including families with children, are served buffalo wings and chilli dogs by female staff recruited largely on the basis of their vital statistics. Much like the concept itself, the company's logo design (below) served for 30 years as an example of a design that shouldn't work, but does. Now, though, Hooters has decided the time has come to update it.
Hooters launches new logo
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