The story behind the McDonald's logo

McDonald's logo design is instantly familiar and represents more than fast food. One of the top brands on the planet, it's become a cultural icon synonymous with capitalism, globalisation and the wide-spread proliferation of American culture.

Here we took back at some of the early versions of the logo to show how the McDonald's branding got to where it is today...

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.