The world of comics is full of rebirths that inject new energy into fictional universes, and ahead of their latest reboot DC comics have updated their logo design. Drawing on DC's extensive 80 years of heritage, the new identity brings together classic designs and retro fonts associated with the brand and gives them a contemporary spin.
The new logo, developed in partnership with independent design consultancy Pentagram, will make its debut on 25 May as part of 'DC Universe: Rebirth Special #1'. It signals a return to more traditional designs in the wake of DC's peeling logo which made its debut in 2012.
"DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC's iconic symbols," says Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.
"The launch of the new logo is the perfect tribute to DC's legacy, exciting future and most importantly, our fans," he adds.
Speaking of fans, it's no surprise to hear that DC's passionate followers have some strong opinions when it comes to the new logo. James White kicks off the reactions with a reasoned opinion that takes into account the branding of DC's main rival.
The Marvel logo is in no way “more exciting”… it’s just that people are used to seeing it in context to the material.May 18, 2016
Designers… stop being stupid about your opinion of new logos. Wait until it’s used on something more than a blank white page on launch day.May 18, 2016
I love the new DC Comics logo. it looks good large with 3d modeling and it looks good small as a favicon.May 19, 2016
However, the chunky, chipped font and circular motif haven't won everyone over. Comic fans were also keen to point out that this rebrand has arrived too soon, and that focussing on a logo design ignores bigger problems with DC's storytelling.
But are critics judging this logo prematurely? In the press release for the rebrand, DC says fans can expect the new logo "to come to life at key events in the coming months," so perhaps there's more to this rebrand than meets the eye?
Either way, fans will soon see the new logo appear across all DC content and digital products worldwide by the end of the month.