Giving Children in Need a digital voice

Children in Need is an iconic BBC institution that has brought smiles, and a few tears, to the nation since the early 80s. With its loveable mascot, Pudsey, Children in Need has raised millions of pounds in donations, with the ultimate goal of giving every child in the UK the childhood they deserve.

Children in Need approached Weapon7 with the task of creating a mobile experience that would reflect the spirit of the charity and provide an entirely new platform for donating. It wanted something that would engage with a new, digital savvy, younger audience, and give them a reason to interact on their most prized possession: the mobile phone. Whatever we came up with also needed to live beyond the one big ‘Children in Need’ night and offer a way to get people sharing the charity’s messages way past the television event.

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