Responsive design or a native app?

I have been a 'digital creative' for 18 years. I am now an iOS developer but I started out in the mid-90s making very basic websites for businesses. By the late 90s every small business was rushing out to get themselves a presence on the web – even the local butcher (and yes, for my sins, I even created a site for the local butcher). Apps are the new must have accessory for businesses, people just want to see their logo in the App Store. This could be seen as a great time to be an app developer – the truth is that 90 per cent of the proposed work that lands on my desk just isn't suited to being distributed as a native app. Unfortunately, it seems that a lot of app developers are just in it for the money so will gladly churn out rubbish in a vain attempt to line their pockets.

When the iTunes App Store was launched in 2007 along with the iPhone 3G, there was a huge goldrush for app developers. Consumers were hungry for apps, regardless of the quality. These days, a £1.99 app is now a questionable purchase – therefore, apps need to be a lot smarter. We all have smart devices, so developers should be taking advantage of the fantastic sensors available to them and should be creating smart apps; apps that are contextually aware of the users environment. There is no longer a place for 'dumb' apps in the App Store.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.