5 great ways to win clients over

In truth, I'm no George Lois. I don't have bravado, or swagger, or whatever it is that allows some designers to walk into a room with a steely-eyed stare and sell their work with only their epic presence. Nope. I'm a little less intimidating. A little more flexible. And for years, much less likely to get my designs through the client feedback loop unscathed.

I didn't show the kind of confidence needed to make people believe in my solutions. On top of that, conflict made me break out in hives. So I caved to every client request, even ones that made no sense and hurt the work. I grieved for my trashed designs and worried I'd never become a 'badass ninja rockstar guru'.

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