If you can’t be there, be square. So argues Besquare, a website by Craig Lockwood that aims to become an essential part of the post-conference experience by offering a curated list of quality conference content. Lockwood told .net that the site was designed to solve two core problems: “As a conference goer, I wanted one central repository of quality curated content which I would find inspiring and could dip in an out of during lunch breaks and downtime. And as a conference organiser, I wanted a place to advertise my forthcoming conference and where I could host conference video to the widest possible audience.”
According to Lockwood, great content too often dies with conferences, but its value could help organisers continue to make money from conferences, long after the actual event. He explained that the plan is for organisers to have the option to charge for premium content that would be hosted on Besquare servers. Besquare would keep a percentage of the transaction in exchange for hosting and handling the payment. “Obviously, a lot of content will remain free, but as many conferences are now starting to charge for the video content, it makes sense for content to be hosted in a central repository, so that they have more chance of being viewed and purchased,” argued Lockwood. “For example, a conference in Australia may not even be known to the majority of Besquare visitors, but they may have some great content which would never have been seen if it weren't included on the Besquare site.”
