Cloud and web app monitoring company Monitis has announced results of a survey looking into shopping habits. With 2012 certain to break online shopping records, the Monitis data provides stark warnings for any sites not yet up to scratch, and showcases how with greater choice, consumers simply won't accept poor user experiences.
Key findings from the survey of 1006 online shoppers centred on speed. 56 per cent of those who took part and who spend more than two hours per week shopping online admitted they'd cancelled an order due to slow response times. Crucially, vendor loyalty isn't enough to keep most online shoppers hanging around when things aren't good enough on a site: 74 per cent revealed they'd switch to a competing online vendor if they could find a better user experience and faster website than the one they currently use. For frequent online shoppers, this figure rises to an alarming 86 per cent.