Somewhat similar to how Twitter's brevity and streamlined nature snared tech-oriented Facebook users, Zerply appears to be gaining traction among people increasingly fed up with LinkedIn. The business-oriented social network continues to enjoy massive valuations, huge success with its share buttons (now on over 100,000 sites) and user numbers (with claims that two new members joining per second). However, some seaonsed users have become annoyed with the previously sleek network becoming increasingly entrenched with Facebook-like add-ons, and as reported in the New York Times and elsewhere, LinkedIn's social-ad mis-step angered users. The company had mentioned its new 'social ads' in a blog post, but users were nonetheless angered by their names and faces being associated with adverts by default; the company later backpedalled a little.
Zerply challenges LinkedIn
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