Dell reveals new logo

Last October saw the largest technology merger in history, with Dell combining with the EMC Corporation to become the world's biggest privately controlled technology business. Since then, the newly named Dell Technologies have been busy working on their brand strategies, including the creation of a new primary logo design that reflects the company's origins.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.