Designers react to the new Mastercard logo

For the first time in 20 years Mastercard has updated its logo. How has the rebrand gone down with designers?

Mastercard has gone back to basics with their latest logo redesign by Pentagram, which was revealed last week. The overlapping red and yellow circles form one of the most instantly recognisable logo designs in the world – and this recent update simply tightens the image to work for an increasingly digital landscape.

Whereas the previous iteration saw the colourful circles slotting together like a jigsaw, the new version sees them blending together like a Venn diagram and creating an orange section in between. This evolution of the design represents the simple and optimised services Mastercard offers.

 “Today, it is all about connected-consumers, and digital is at the heart of enabling practically everything they do in all spheres of their lives,” explains Mastercard's Chief Marketing and Communications Officer Raja Rajamannar. 

The previous logo first appeared way back in 1996

The typography has also been overhauled and pushed beneath the logo. Gone are the drop shadows and the chunky serifs, in their place is the round FF Mark which mirrors the distinctive Mastercard graphics.

The new brand mark represents the first update to the design since the mid nineties, however the circular imagery can be traced back a few more decades to the late sixties.

Pentagram's Luke Hayman explains that the new symbol returns the brand to its fundamental roots.  “At the same time, its basic characteristics have been used to generate a completely coordinated system of shapes, colours, and typography.”

The familiar overlapping circles can be traced back to 1968

With the new logo and branding set to appear across every touchpoint of the Mastercard brand, including customer cards, signage and digital devices, it's unsurprisingly drawn the attention of designers.

Recent logo redesigns, such as the revamped Guinness harp, have drawn praise from the creative community for bucking the flat design trend, so how has this latest rebrand go down with designers?

While most of the feedback has been positive, there are some who think a financial institution should have are more professional appearance.

ABOUT THE AUTHOR

Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.