Y&R-designed Euro 2020 logo and identity revealed

UEFA has revealed the logo design and branding for the next European Championships soccer tournament in London. Young & Rubicam Portugal was selected as the creative agency following an international pitch to develop the brand for Euro 2020. 

The logo design focuses on a bridge motif, selected to represent the unity between the 13 host cities in what is the first 'Euro for Europe'. Hélder Pombinho, Y&R creative director, underlines the importance of the visual identity system conveying the message of union, saying: "Where bridges become the common denominator that brings host cities together as one."

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Craig Stewart

Craig Stewart is a writer, SEO strategist and content marketer, and is a former editor of Creative Bloq. Craig has written about design, typography, tech and football for publications including Creative Bloq, T3, FourFourTwo and DSG, and he has written a book on motoring for Haynes. When he's not writing, you'll usually find Craig under his old car learning about DIY repairs the hard way.