Google's top secret lab gets a new logo

The mysterious Google X has changed its name and been given a futuristic new logo.

Google X logo design

Google X just got more enigmatic and more stylish

It appears it's all systems go when it comes to logo design in 2016. Hot on the heels of Microsoft's new logo for Bing, Google has rebranded its semi-secret research facility, Google X. Now christened as the even more cryptic X, this subsidiary of Google's parent company Alphabet also comes with a new logo.

X, the research facility famed for experimenting with futuristic technologies like Google Glass, driverless cars and drones, is now represented by a vibrant two-tone letter X that confuses the eyes with its optical illusion-style shading.

Quite why a secret research lab needs a distinctive logo isn't clear, but it's sure to generate strong opinions from designers who reacted to Google's controversial new logo last year.

The new name, however, reflects that X is separate from Google. This is a big benefit for investors who were growing concerned about the interchange of finances between the two different businesses.

Google research

The new logo is yet to appear on the Google research site

So is this rebrand a clever piece of design work or a further step in the direction of cartoon villainy for a notoriously intrusive technology company? Let us know in the comments!

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ABOUT THE AUTHOR

Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.