Microsoft reveals logo for its new browser

Microsoft has unveiled the logo for its long-awaited IE replacement, Edge.

microsoft edge

The new logo takes inspiration from their previous Internet Explorer design

A few weeks ago, Microsoft announced that its age-old browser, Internet Explorer, would finally be put to rest. The new Edge browser for Windows 10 would be IE's long-awaited replacement, with the new browser designed to showcase the software giant's foward-thinking and innovative approach to the future of the web.

Unveiling the new browser name during the Build 2015 keynote, the logo was showcased shortly after. Clearly taking inspiration from their previous Internet Explorer design with that all-too-familiar 'e', with the Internet Explorer halo still in play. Could this mean Microsoft are reluctant to step into the future?

Internet Explorer's familiar old logo

Microsoft Edge will be the active browser in Windows 10 but that doesn't mean Internet Explorer will totally go away. The new browser will feature a wide range of digital tools that could make it a favourite among web enthusiasts. Only time will tell. Let us know what you think of the new logo in the comments box below!

[via PCworld]

Liked this? Read these!

Enter the Brand Impact Awards!

Enter the 2015 BIAs to join the likes of johnson banks, hat-trick and R/GA – all triple award winners in 2014 – as well as Rose and Coast, who scooped Best of Show awards

If you've created some standout branding in the last 18 months, you're eligible to enter the 2015 Brand Impact Awards, which are designed to reward the best branding across over 20 different market sectors.

Beyond a stunning piece of design work, the judges will be looking for consistency of application across various touchpoints, and work will be judged according to the market sector for which it was designed.

The deadline for entries is 5:30pm 18th June. You can find out more about the Brand Impact Awards here, and enter your work today though the Brand Impact Awards website.