Why the new D&AD Annual looks a little different

David Pearson explains the thinking behind this year's new look.

Cover

This year's annual takes inspiration from D&AD's Pencil awards

Each year, the D&AD president selects a different designer to contribute to the creative direction of the Annual. Launched today, the 2015 D&AD Annual has been designed by award-winning book cover designer David Pearson.

Well known for his work for Penguin Classics, David alongside colleagues Alistair Hall and Paul Finn have taken direct inspiration from the 'Pencil' awards that D&AD hands out every year.

Cover art

Designer David Pearson is known for his work for Penguin Classics

"When you boil D&AD down to its essence, it’s all about the pencils," explains Pearson. "They’re the prize that everyone wants. The prize that helps drive you to create your very best work. And with the introduction of the full family of pencils, now including Wood and Graphite, it felt like the perfect time to put the pencils front and centre on the Annual cover.

"Just as the pencil is the heart of D&AD, wood is the heart of the pencil, so we used that as the core element for five cover designs, each featuring one of the iconic awards".

Cover art

"Wood is the heart of the pencil, so we used that as the core element for five cover designs"

You can buy the D&AD Annual here, and see Pearson chat more about his love of book design in the video below:

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ABOUT THE AUTHOR

Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.