40 awesome packaging designs

21. Morrisons

Packaging design love in a cup

Show your softer side with this Love in a Cup packaging

How do you take an essentially low-priced product and transform it into a high-value item? By the power of good packaging design, that's how! And by putting the 'lover' firmly back into 'tea-lover', this inspired packaging design for UK supermarket chain Morrisons does just that.

Created by Leeds based agency Elmwood, the tea bags come with five different romantic messages on the tags, so you can send your loved one a lovely little message with every new brew. We adore the quirky, hand-drawn illustration and handwritten typography that sets this packaging above the rest.

22. REN Skincare

 Kangan Arora is a London-based designer with a particular flair for bold textiles and vivid prints. Global skincare brand REN brought Arora in to create Christmas gift packaging to go with the theme ‘little boxes of joy’. The studio created seven different abstract patterns inspired by traditional festive products such as wrapping paper, fairy lights and cosy textiles.  

23. Stranger & Stranger Spirit No. 13

Stranger & Stranger No 13 comes boxed and bagged in retro newspaper - a joy!

Beverage bottle branding guru Stranger & Stranger designed this limited edition holiday give-away liquor that features one of the most detailed labels you will ever see. The Spirit No 13 label just screams vintage and consists of over 500 words. To top it all off, the bottle is presented wrapped in a specially printed piece of newspaper that gives it what they call a 'moonshine' feel.

24. TIQLD 

TIQLD's packaging visualises the story that accompanies the spice blend

When planning the packaging design for spice blend range TIQLD, Alphabet used humorous illustrations to convey a playful, confident brand identity. The pouches each feature a split design capturing an unexpected combination of objects.  

“We wanted to bring the idea of making meals more bold and adventurous into the brand imagery. The structure of the illustrations combines the base ingredient that the spice works with (either meat, fish or veggies) and juxtaposes this with an unexpected abstract element that visualises the story that accompanies the spice blend,” explains Alphabet. “The stories not only represent the bold personality of the brand but also the bold flavours that they create.”

25. Movie-inspired drinks

Packaging design

Pun-tastic designs for a fictional drinks company

Created by Woody Harrington for fictional drinks company Pulp Friction this fantastic series of movie-inspired carbonated drinks - with titles such as 'Dial M for Mango' and ‘Silence of the Limes’ - is sure to win over the most hardened movie critic. But the fun and games don’t end there, with nifty movie trivia to add to the enjoyment.

26. Flower Garden

Packaging design

These bags help the environment

Many garden centres give you a plastic bag, which makes little sense as gardening is meant to help not harm the environment. It also usually ends with half the plant’s soil having fallen out. This clever packaging by Milena Włodarczyk is made from a single strip of cardboard allows the viewer to check regularly on their new plant and is biodegradable, making the whole purchase carbon-neutral.

27. WFP Paints

Packaging design

Speaking loudly to the consumer

This design by Reynolds and Reyner for a small Finnish company takes the 'does what it says on the tin' concept to its logical conclusion. This effect is useful for the consumer because ultimately it makes it easier to know what material to use the paint for and with the bright and memorable colours it is sure to sell by the tin.

28. NYC Spaghetti

Packaging design

A towering achievement

This award winning design from student Alex Creamer takes the simple idea of line creating form in a whole new direction. The bottom of the container contains a replication of the design stemming from the top, which in turn causes the spaghetti lines to be pushed into the shape seen above.

29. Görtz 17: Shoelace Box

Packaging design

Reinventing the shopping bag

100% biodegradable and the first recyclable shoe bag, this bag from design agency thjink screams innovation. This Görtz bag changes the idea of the shopping bag by getting rid of the awkward plastic handle, introducing tough and stylish shoelaces and replicating the colours of Görtz 17 converse shoes. Best of all, you get a pair of free laces. Neat!

30. Two Hoots

Packaging Design

This design aims at a young audience

Perth based designer Maegen Brown created this packaging design for wine label Two Hoots. Her brief was 'a new wine collection targeting a young, fun and carefree audience (20-35)'. Each owl character has been designed to match the characteristics of the wine, with their textures and colours lifted from a variety of different trees.

Next page: 10 more innovative packaging designs

Topics