New packaging for old school sweets

‪Bassetts Liquorice Allsorts‬ are one of Britain's best loved sweets. Take a look at this new packaging.

all sorts packaging

Sweet packaging for these well-loved all sorts

Sweets are known for their bright and bold packaging - enticing customers new and old to pick and up and try their tasty treats. Bassetts are one of the most well known sweet-makers in Britain with recognisable branding for decades.

‪Here, they've had a mini facelift from Bond Creative Agency for Cloetta - a leading confectionary company in the Nordic region. "The packaging bought the distinctive shapes and colours of the liquorice into the forefront of the design," they explain.

"The result was a bold and playful packaging design that allows consumers to easily identify the different varieties." We think this redesign is the kind of packaging that sweet lovers will lap up.

all sorts packaging

all sorts packaging

all sorts packaging

[via The Die Line]

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