Sweets are known for their bright and bold packaging - enticing customers new and old to pick and up and try their tasty treats. Bassetts are one of the most well known sweet-makers in Britain with recognisable branding for decades.
Here, they've had a mini facelift from Bond Creative Agency for Cloetta - a leading confectionary company in the Nordic region. "The packaging bought the distinctive shapes and colours of the liquorice into the forefront of the design," they explain.
"The result was a bold and playful packaging design that allows consumers to easily identify the different varieties." We think this redesign is the kind of packaging that sweet lovers will lap up.
[via The Die Line]
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What do you think of this packaging? Let us know in the comments box below!