6 travel posters that aren't what you think

This poster campaign from M&C Saatchi encourages Londoners to visit new places in an innovative way.

Right now, London is the coolest city on the planet, and millions visit it every month. But there's a group of people who remain largely resistant to enjoy the UK capital's attractions, and that's Londoners themselves. To tempt them to explore what it has to offer, Transport for London (TfL) and M&C Saatchi have unveiled a colourful campaign entitled 'Without Leaving London'.

At first glance, the posters seem to be encouraging Londoners to travel the world and have new and exotic experiences - but then it becomes evident that these places are but a short train ride's distance within the capital itself.

Leading illustrators

Anyone who's ever lived in a large city, yet only ever visited its main attractions when entertaining visitors from out of town, will get the joke. And the artwork is beautifully executed, thanks to the talents of top illustrators Stanley Chow, Jack Hughes, Jack Hudson, Rob Bailey, Daniel Frost and Miguel Montaner.

The integrated campaign – running across press, outdoor (including digital), radio, content and digital display – will run until 7 September. There'll also be a takeover of Time Out magazine, with a co-branded landing page.

Poster designed by Rob Bailey

Poster designed by Jack Hudson

Poster designed by Daniel Frost

Poster designed by Miguel Montaner

Poster designed by Stanley Chow

Have you seen an impressive poster campaign? Let us know in the comments!

ABOUT THE AUTHOR

Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.