With so many products out there, packaging design is as important as ever. Take a look at these examples of packaging design to witness the best work on offer.
Take a look at the beautifully inventive things illustrator Steve Simpson has done with the humble barcode - while retaining its key functionality into the bargain.
Created by Elmwood for supermarket chain Morrisons, this clever packaging transforms a low-cost item into a high-price desirable via the power of design...
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