20 top uses of typography in a logotype

Alex Black of print shop Print Express reveals these stunning examples of typography in logo.


Designing a logotype that sums up a brand can be an extraordinarily challenging task. Capturing the personality, style and essence of the company is something that’s very difficult to do when you’ve only got a small canvas to work with.

Fortunately, there are a lot of different methods and techniques that you can apply to influence the style of the logotype, from the colour palette and visual imagery that you choose, to the typeface, white space and even the negative space that you use.

We've brought together a great collection!

Interestingly, the typography – and in particular the typeface that you use – can have a huge bearing on the personality of the logotype. Easy to read, tall, serif fonts can give the impression of professionalism and elegance while a rounded, curvier typeface can lend the idea that the brand is friendly, fun and perhaps a bit less serious.

We’ve brought together a collection of beautifully designed, stunning logotype examples that all use typography effectively to give some insight into the style and personality of the company behind the logo. We hope you find the collection a source of inspiration for your next design project.

01. Zookcity

Source: http://dribbble.com/shots/659558-Zookcity-Logo

02. Red Dirt Road

 Red Dirt Road
Source: http://dribbble.com/shots/672322-Red-Dirt-Road-Logo

03. Fresh

Source: http://seanwes.com/2012/fresh-logo/

04. Alsoa

Source: http://dribbble.com/shots/416706-Alsoa-Logo-Type

05. Pixel Union

 Pixel Union
Source: http://dribbble.com/shots/489840-P2-Union-Cut

06. Finio

Source: http://dribbble.com/shots/396942-Finio-logo-2

07. Unreel

Source: http://logopond.com/gallery/detail/21110

08. Established 89

 Established 89
Source: http://dribbble.com/shots/132570-Est-89-logo

09. Turn It Up

 Turn It Up
Source: http://dribbble.com/shots/624646-Turn-It-Up-logo-design

10. Zeitgeist

Source: http://dribbble.com/shots/699538-zeitgeist-records-label-logo-design

11. Plexus Puzzles

 Plexus Puzzles
Source: http://dribbble.com/shots/68764-Plexus-Puzzles-Logo

12. TurnLeft

Source: http://logopond.com/gallery/detail/60942

13. Hook & Irons

 Hook & Irons
Source: http://dribbble.com/shots/723173-Hook-Irons-Co-Final-Logo

14. Deahla

Source: http://dribbble.com/shots/725010-Charitable-Filmaking-Type

15. Snapguide

Source: http://dribbble.com/shots/427726-New-logo

16. Layer Cake

 Layer Cake
Source: http://dribbble.com/shots/764452-Layer-Cake-V2

17. Young Guns Brewing Company

 Young Guns Brewing Company
Source: http://dribbble.com/shots/414179-Young-Guns-Brewing-Co-Logo-Suggestion-1

18. Negative

Source: http://logopond.com/gallery/detail/74689

19. Spool

Source: http://dribbble.com/shots/108332-Spool-Logo

20. Kiski

Source: http://ffffound.com/image/5ddbe27a8272566e8dc83f832df31228c253bd22
  • Words: Alex Black. Alex writes for printing experts Print Express. In his spare time he studies graphic and web design, and is learning to code.

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Have you found any examples of creative, interesting and stunningly designed typography in logo design? Please do let us know in the comments.

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