Typography Feature

20 top uses of typography in a logotype

Oct 12, 2012 11:29 am Be the first to comment

Alex Black of print shop Print Express reveals these stunning examples of typography in logo.

Designing a logotype that sums up a brand can be an extraordinarily challenging task. Capturing the personality, style and essence of the company is something that’s very difficult to do when you’ve only got a small canvas to work with.

Fortunately, there are a lot of different methods and techniques that you can apply to influence the style of the logotype, from the colour palette and visual imagery that you choose, to the typeface, white space and even the negative space that you use.

We've brought together a great collection!

Interestingly, the typography – and in particular the typeface that you use – can have a huge bearing on the personality of the logotype. Easy to read, tall, serif fonts can give the impression of professionalism and elegance while a rounded, curvier typeface can lend the idea that the brand is friendly, fun and perhaps a bit less serious.

We’ve brought together a collection of beautifully designed, stunning logotype examples that all use typography effectively to give some insight into the style and personality of the company behind the logo. We hope you find the collection a source of inspiration for your next design project.