4 UI patterns to improve user interaction

There is no one right way to design a website UI. There's no cure-all template for you to plug in your brand and hit "submit." Each site has its own goals, motives, strategies and artistic style.

This isn't an article outlining a definitive set of rules for designing the perfect website every time. This is an article that describes a few effective design patterns so you can choose and modify as needed.

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