Your site may feature exemplary usability, but unless it appeals to your users emotionally, it will always be lacking. Delightful design isn’t just about flowery imagery or gimmicky features — it’s about going beyond giving your user something they need, and giving them something they crave.
When a design is delightful, it surprises users with a magical usability that borders on mind-reading. Everything works effortlessly, delivering a smooth experience in an emotionally engaging visual interface.
Demystifying Delightful Interaction Design — a free e-book by the wireframing and prototyping app UXPin — deconstructs the otherwise abstract concept of delightful design. This ebook covers the theory and best practices around designing that elusive “magic” that keeps users coming back for more.
This e-book compiles the best advice on the topic and compacts it into a 70+ page quick-reference resource. It analyzes the sites of 24 top companies such as MailChimp, Virgin America, Bitly, and Medium. The e-book uncovers:
- Tactics for designing usability, functionality, and delight for the strongest experience possible
- Tips for making any website or app experience more delightful and attractive for users
- Mistakes even veteran designers can make when adding personality to interfaces
- The 5 elements that separate an effective delightful interface from one that tries too hard to be clever
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