Designer Laura Kalbag (laurakalbag.com) says we've long "designed for security, so people can trust forms and checkouts with their information". Now, as people become aware of how data can be exchanged with third parties, "they'll be reluctant to share it without good reason — and rightly so".
Designer Robby Leonardi mulls that perhaps 2015's big trend will be iteration on what we already have: "We just had trends such as responsive and flat design, and it will take time for another big thing to happen."
By contrast, he sees enhancements on existing concepts and technologies, with increasingly sophisticated web layouts, better typography, and more designing in the browser.
09. Vibrant design
BaseKit co-founder Richard Healy believes Google's Material design specification – intended to combine the texture and tactility of paper and ink with the 'imagination and magic of digital' – will inspire designers.
He told us: "Think bold, graphical and intentional. We're talking vibrant, unexpected colours, contrasted with subdued and muted environments; large-scale typography, soft directional lighting and shadow; the use of responsive design best practices; and meaningful motion – carefully choreographed animation that provides fluid, seamless touch transitions and, more importantly, delights users."
10. Web components meet adaptive design
Developer Aaron T Grogg predicts "web components and adaptive development will combine to create a new style of web development". Someone will then fashion a "snappy acronym for this approach, which will cause all job ads to now require it".
By adaptive, Aaron clarifies he means making decisions on the server regarding mark-up to send a user, usually depending on the device being used. "When you combine the power of adaptive development with the flexibility of web components, I think we are going to see very creative solutions from designers and developers.
Hopefully, we will still be creating mobile-first, responsive, one-site-for-all-devices, but making subtle differences will be powerful tools in our toolboxes."
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Words: Craig Grannell
Craig Grannell is a writer, designer, journalist and long-time contributor to net magazine. Follow him on Twitter @CraigGrannell.