Top brands in the UK and US are failing to provide the ecommerce experience their customers expect, says a report from Brand Perfect, an industry movement founded by font providers Monotype Imaging.
More than 2,500 consumers were asked about the retail experience provided by big-name retailers across desktop, smartphones and tablets. When asked which provided the best online shopping experience, a damning 62% in the UK, and 40% in the US said 'other'.