The Philadelphia agency's new site offers an elegant solution to the problem of pleasing two different sets of visitors.
Words: Jenn Lukas
Pennsylvania-based design and letterpress studio Two Paper Dolls has built a gorgeous website. The aesthetic showcases merchandise and ordering process through storytelling abilities, the homepage offering two prominent pathways that are emphasised by adding colour to the images on hover.
In-house designer and illustrator Jen James created the visuals. "She developed an aesthetic that was clean, elegant and modern to appeal to two radically different audiences – social invitations and corporate branding," explains designer/developer Philip Meissner.
Diving deeper down to the staff pages, the design has large images of the team’s heads atop paper-cutout bodies.
CSS3 animations were used to infinitely rotate the head back and forth. "It transformed a static, boring staff page into a bobble head bonanza of fun," adds Meissner. "We hope these animations encourage our users to explore the site and have a chuckle."
The Two Paper Dolls site continues to hold up nicely when viewed on smaller screens, staying true to the design and providing a functional and beautiful experience.
For more on CSS3, see:
- 10 stunning examples of animation with CSS3