Find out which 39 projects are in line for a coveted BIA trophy after two weeks of debate from our global judging panel.
(Image credit: Future)
The Brand Impact Awards (BIAs) reward the best branding from around the world. The scheme's rich heritage of past winners represents the cream of the global industry. Today, we are delighted to reveal the full shortlist for the Brand Impact Awards 2021. Scroll down to see the 39 projects, from 26 different agencies.
This year, we took full advantage of the remote judging introduced during 2020's Covid-19 lockdown to build a diverse global judging panel that spans San Francisco to Sydney, taking in New York, London, Paris and Cape Town on the way.
Category winners were decided via a series of group video debates over a two-week period, with specialist judging panels selected to maximise their sector expertise and ensure a rich mix of perspectives on the work.
Thanks to all our judges for being so accommodating and generous with their time and expertise during this process.
When will the winners be revealed?
Winners will be revealed on our social channels on 9th September 2021, and if the latest Covid restrictions permit, we are planning an in-person celebratory event for all trophy winners in October.
So without further ado, in alphabetical order, here are the 26 agencies that have made the shortlist in the Brand Impact Awards 2021...
Project: Tres Generaciones Shortlisted in: Wine, Beer & Spirits
Williams Murray Hamm
(Image credit: Williams Murray Hamm)
Project: Afghanistan's First All Female Orchestra Shortlisted in: Not-for-Profit and Illustration
Wunderman Thompson
(Image credit: Wunderman Thompson)
Project: WT Gothic Shortlisted in: Typography
What it means to be on this list
Being shortlisted for the Brand Impact Awards is an accolade in itself. Standards are unfalteringly high, and if judges feel that none of the projects submitted in a category meet the required standard, that category is cut altogether.
From a record-breaking 230 entries this year, only a fifth made it this far.
First introduced in 2020, we have three tiers of award: Bronze (formerly Shortlisted), Silver (formerly Highly Commended) and Gold (formerly Winner). In practice, this means that all agencies on this list have achieved Bronze status at least. So congratulations – and good luck for the final reveal in September.
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Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
