The 30 best print ads of 2014

11. Oreo

print ads

Perfectly depicting the taste of Oreo in one brilliant print ad

Oreo have a knack for creating really inspiring advertising campaigns, whether it's print, television or outdoor advertisements. You loved their animated billboards in Times Sqaure and in 2014 they triumphed once again with this brilliantly straightforward print ad. Created by the ESA St.Luc Tournai school in Belgium (art director Adrien Callewaert; copyrighter: Yannick Duvinage), this instantly evokes the taste of the Oreo cookie.

12. Roca

best print ads

This eye-catching ad instantly grabbed our attention

With a tag line like 'every wasted drop is a crime against nature,' this print ad grabbed our attention. Created by Havas Worldwide Muscat to raise public awareness on the occassion of World Water Day, the drops were expertly put together to mimic a set of cuffs.

13. SNCM

best print ads

An adorable print ad to promote early booking discounts

A cute and colourful print ad to promote SNCM cruises, with the tag line 'this summer, nothing will stop your kids to travel to Corsica'. It came from a range of three print ads created by French advertising agency Change, showing a range of toys trying to stop the children from leaving home.

14. Bic

best print ads

A clever print campaign for Bic's Wite-Out product

The idea behind using Wite-Out is to fix things. The campaign showed Bic Wite-Out correcting societal problems that are faced in Kenya: crime, poor infrastructure, poverty, lack of education etc. This series of print ads was created by Kenyan agency Flametree.

15. Cyclists awareness

best print ads March 2014

A thought-provoking print ad from Brazilian agency Heads Propaganda

"Every day, more and more cyclists are being killed in Brazilian streets and roads. Let's respect the cyclists. Let's stop hunting." That's what this print ad from Heads Propaganda in Brazil aimed to promote and we think they did a great job. Striking and immediately thought-provoking, it's a triumph of a print ad design.

16. Sebo Museu Do Livro

best print ads April 2014

Movies always manage to miss the important bits out

We all get a little tense when a movie adaptation is made of one of our favourite books. Characters, plots and environments are often tampered with - and this brilliant print ad from Brazilian advertising agency RockerHeads perfectly captured this sense of dread with their tagline: 'A big part of the story is lost when it becomes a movie'.

17. Frescura Bucal

best print ads April

A fishy print ad for a breath freshener

There was something fishy happening in this print ad from Ogilvy & Mather. A brilliant execution of the tagline 'Remember the night, not the dinner', this ad promotes the breath freshener Menta via some seriously impressive 3D work.

18. Ontario Ministry of Child and Youth Services

best print ads april 2014

Simple, but super-effective

This super simple but super-effective advertisement from the Ontario Ministry of Child and Youth Services was a good example of 'less is more.' Using a cute character design, Idea Studio in Canada made sure the message gets across.

19. Pedigree

best print ads april 2014

The treats 'control' the dog in this fun print ad for Pedigree

A fun take on our ever-growing love of gaming, this fun print ad from AlmapBBDO in Brazil for Pedigree saw the treats 'controlling' the dog to be on its best behaviour. A great execution of a fun idea.

20. Cannes Lions

best print ads april 2014

Poking fun at the stock imagery models

Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry, and 'You'll come back as pumped as a stock photo model' was the tongue-in-cheek campaign to promote it. Showing a real understanding of the audience, London agency McCann hit the nail on the head with this series.

Next page: 10 more top print ads of 2014