Oreo have a knack for creating really inspiring advertising campaigns, whether it's print, television or outdoor advertisements. You loved their animated billboards in Times Sqaure and in 2014 they triumphed once again with this brilliantly straightforward print ad. Created by the ESA St.Luc Tournai school in Belgium (art director Adrien Callewaert; copyrighter: Yannick Duvinage), this instantly evokes the taste of the Oreo cookie.
With a tag line like 'every wasted drop is a crime against nature,' this print ad grabbed our attention. Created by Havas Worldwide Muscat to raise public awareness on the occassion of World Water Day, the drops were expertly put together to mimic a set of cuffs.
A cute and colourful print ad to promote SNCM cruises, with the tag line 'this summer, nothing will stop your kids to travel to Corsica'. It came from a range of three print ads created by French advertising agency Change, showing a range of toys trying to stop the children from leaving home.
The idea behind using Wite-Out is to fix things. The campaign showed Bic Wite-Out correcting societal problems that are faced in Kenya: crime, poor infrastructure, poverty, lack of education etc. This series of print ads was created by Kenyan agency Flametree.
15. Cyclists awareness
"Every day, more and more cyclists are being killed in Brazilian streets and roads. Let's respect the cyclists. Let's stop hunting." That's what this print ad from Heads Propaganda in Brazil aimed to promote and we think they did a great job. Striking and immediately thought-provoking, it's a triumph of a print ad design.
16. Sebo Museu Do Livro
We all get a little tense when a movie adaptation is made of one of our favourite books. Characters, plots and environments are often tampered with - and this brilliant print ad from Brazilian advertising agency RockerHeads perfectly captured this sense of dread with their tagline: 'A big part of the story is lost when it becomes a movie'.
17. Frescura Bucal
There was something fishy happening in this print ad from Ogilvy & Mather. A brilliant execution of the tagline 'Remember the night, not the dinner', this ad promotes the breath freshener Menta via some seriously impressive 3D work.
18. Ontario Ministry of Child and Youth Services
This super simple but super-effective advertisement from the Ontario Ministry of Child and Youth Services was a good example of 'less is more.' Using a cute character design, Idea Studio in Canada made sure the message gets across.
A fun take on our ever-growing love of gaming, this fun print ad from AlmapBBDO in Brazil for Pedigree saw the treats 'controlling' the dog to be on its best behaviour. A great execution of a fun idea.
20. Cannes Lions
Cannes Lions is the world's biggest annual awards show and festival for professionals in the creative communications industry, and 'You'll come back as pumped as a stock photo model' was the tongue-in-cheek campaign to promote it. Showing a real understanding of the audience, London agency McCann hit the nail on the head with this series.
Next page: 10 more top print ads of 2014