Print advertising is an extremely powerful marketing tool. Aware of this, ad agencies are constantly pushing creative boundaries in order to reach their target audience. Here are five of our favourite print ads released this month...
01. Publinews Braille Edition
International journal Publinews recently commissioned ad agency el Taier/Tribu DDB and creative director Jorge Solórzano to create a set of prints to advertise its braille edition. The minimalist ads feature illustrations of Lady Gaga, Hugo Chavez, Kim Jong, Lionel Messi and Pope Francisco among delicate fingerprints. Each is accompanied by a caption relating to recent news about each individual.
02. Wacom Bamboo
To promote design tablet king Wacom's popular Bamboo products, art director and illustrator Maria Molina developed this set of prints under the tagline 'Creativity has no boundaries'. The series includes three illustrations, each featuring various designer tools with a twist. Bright colours, minimal text and simple graphics work perfectly together in this campaign.
This hard-hitting print ad campaiging against gun violence comes from advertising and marketing agency Grey New York. The campaign, which features three human targets, including a small baby, calls for an update to the USA's antiquated gun laws. The ad, commissioned by non-profit organisation States United to Prevent Gun Violence, features the tagline 'Bullets leave bigger holes than you think'.
04. SMS mistype
We all know the dangers of using a mobile phone while driving. But we really like the simple but clever way ad agency Gitam BBDO points out the obvious facts in this road safety message from car manufacturer Opel. The cool print has a black background, replicating a phone while at the same time making the white box of text all the more prominent. A simple but really effective concept.
05. Pie Chart
UK newspaper The Guardian recently commissioned advertising agency BBH London to create this eye-catching print to show its readers they get the full story. The print is clean and cleverly designed to convey its message. With a purple background, the piece features a simple pie chart, The Guardian logo and a legend with the words 'the whole picture' next to each colour.
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Have you seen any awesome examples of print ads recently? Let us know in the comments below...