Despite the rise of the web, print advertising remains an extremely powerful marketing tool. Fully aware of this, agencies are constantly pushing creative boundaries in order to reach their target audience. And the simplest ideas are often the best, as this roundup of our favourite print ads from this month shows...
01. Anjali Kitchenware
Taking the age-old stereotype of wives and mothers not getting along, this print ad turns it into a beautiful piece of 3D artwork. Focusing on the fruit peeler tool, the execution from Indian advertising agency Makani Creatives ticks all the right boxes.
02. ICM Pharma
Singapore based creative agency McCann did a brilliant job in executing the ethos behind ICM Pharma's Hexo-Dane Antiseptic Alcoholic Hand Rub product. We're sure you'll be rushing to the sink to wash your hands as soon as you see it!
A simple idea executed in a brilliant manner, this cute print ad for Brazilian sweets Fini speaks directly to the customer. Created by advertising agency Borghi/Lowe, the clean lay-out allows the message to speak for itself.
04. Popclik Headphones
Immediately transporting the viewer to another place, this simple print ad from advertising agency Y&R/Bravo Miami does a great job in portraying the product's message. Customers want headphones to block out the outside world and this ad showcases just that.
05. Fundacion Telefonica
A confusing print ad at first glance but then you soon realise - that's the point. Madrid based advertising agency Tapsa Y&R put together this clever typography-based print ad to showcase the use of Fundacion Telefonica's Mute.
Have you seen a creative print ad this month? Let us know in the comments box below!