The idea of a music video is to generate promotion; to give extra air time to an artist in front of a chosen demographic, with the aim of increasing awareness and sales.
The MTV Generation saw the creation of numerous animated videos, but as technology became more accessible and the platforms available for showing media grew, the possibilities for animation in music videos increased.
The list below has been compiled to show a broad range of the animated music videos that are out there. Not all of them are strictly 'animation' (in the cartoon sense); some are motion graphics, 3D, lo-fi, hand-drawn and so on. And they're in no particular order...
01. Taylor Swift - Look What You Made Me Do (Lyric Video)
- Released: 2017
- Directed by: ODD
Taylor Swift marked the start of her musical return with this animated video created by ODD. In terms of its style, it seems influenced by thriller and horror movie title sequences – is there a hint of Kiss Kiss Bang Bang about it, or is that just us? Featuring images of snakes that have been popping up on Swift's recently cleansed social media profiles, this video continues the long tradition of listeners indulging in rampant speculation as to who the pop phenomenon is referring to.
Interestingly, the official title of this animation points out that it's a lyric video. This of course makes sense when you watch it and see each syllable of Swift's lyrics spelled out on screen, but it makes us wonder if there's a more traditional, non-animated video on the way for this song, possibly to tie in with an official album launch.
02. The Killers – Miss Atomic Bomb
- Released: 2012
- Directed by: Warren Fu
Director Warren Fu had previously worked with the band on their video for single Runaways, and returned to take charge of this, their second single. Effortlessly fusing the media of animation and stunning live action shots, this animated music video brings a heartbreaking love story to life.
Josh Goldstein worked as the producer, with Jeff Pantaleo as executive producer and Shawn Kim as director of photography. Titmouse Studio was responsible for the exceptional animation.
03. Tame Impala – Feels Like We Only Go Backwards
- Released: 2012
- Directed by: Becky Sloan, Joseph Pelling
You could say that the inspiration for this animated music video lies somewhere between Peter Gabriel's Sledgehammer and The White Stripes' Seven Nation Army. The amount of work that's clearly gone into it makes it a true work of art.
Directors Becky Sloan and Joseph Pelling have a creative chemistry that always produces the best results, whether it's applied to set design, window displays, Christmas cards or TV idents. Feels Like We Only Go Backwards is an absolute delight.
04. Home and Dry – Ghosts Are Dancing
- Released: 2012
- Directed by: Maxime Causeret and Gilles Deschaud
This video for Parisian art-rock band Home and Dry is a personal project made mostly using Houdini. The dramatic effect was created by filming a motion capture of the band's lead singer Laure Laffererie's face with two cameras. The effect was then created in 2D using motion vector and 3D lighting.
Sadly it doesn't look like the band have put out new music since 2012, but we think this video is still worth a watch.
05. Steven Wilson – The Raven That Refused To Sing
- Released: 2013
- Directed by: Jessica Cope and Simon Cartright
Clearly inspired by the work of Russian animator Yuriy Norshteyn (best known for the incredible Tale of Tales) the intense atmosphere of this imaginative and thought-provoking short brings the haunting story of the song to evocative life. The stark and simplistic animation style – based largely on the gentle movements of hand-cut paper models – fits the mood perfectly.
06. The Kleenrz – Sandman
- Released: 2012
- Directed by: Jason Brown and Aya Yamasaki
Combining children's television-style cartoon characters with live action, this music video follows the Sandman as he works with his two helper umbrella girls, and reveals what goes on inside the big bag he carries. The action cleverly synchronises with lyrics by The Kleenrz, a collaboration by LA rappers Self Jupiter and Kenny.
The beauty of this approach is that it gets you to listen carefully to the lyrics. This is something that can be difficult to achieve with music videos, as often the action distracts from the song itself.
07. Smashing Pumpkins – Tonight, Tonight
US husband and wife duo Jonathan Dayton and Valerie Faris have directed music videos for the likes of R.E.M. and Paula Abdul, as well as Little Miss Sunshine. They paid homage to silent film director Georges Méliès' A Trip to the Moon for this animated video. To me, this is possibly one of the greatest music videos ever made.
08. Daft Punk – One More Time
- Released: 2000
- Directed by: Kazuhisa Takenouchi
The 2003 anime film Interstella 5555: The 5tory of the 5ecret 5tar 5ystem, also directed by Kazuhisa Takenouchi, would be a continuation of the stories told in Daft Punk videos One More Time; Aerodynamic; Digital Love; and Harder, Better, Faster, Stronger.
09. Queens of the Stone Age – Go With The Flow
- Released: 2003
- Directed by: Shynola
Shynola are a four-piece collective who have worked with the likes of Beck, Radiohead and Blur, while also producing animation sequences for The IT Crowd and Scott Pilgrim Vs The World.
10. The Cribs – Mirror Kissers
- Released: 2006
- Produced by: Diamond Dogs
UK music video directors Diamond Dogs (Olly Williams and Philip Sansom) have directed for the likes of The Hoosiers, Jack Peñate and Maximo Park, and have a very distinct style. The video for Mirror Kissers was shot on a plain white background, then around 2,740 frames were printed, photocopied and manipulated before being edited back together to produce this fascinating video.
The concept works very well – it's stylistically spot on. It's not your typical music video as it's laced with blemishes and is rather ugly, all of which actually compliments the track it's supporting.
11. Gorillaz – El Mañana
- Released: 2006
- Directed by: Pete Candeland
Pete Candeland boast a huge repertoire of well-known pieces: the BBC's 2008 and 2012 Olympic marketing campaign, the Beatle's RockBand promos, plus numerous music videos for Gorillaz. You couldn't compile a list of animated music videos and not include Gorillaz, a band that was seemingly created for this format.
12. Los Campesinos! – We Throw Parties, You Throw Knives'/'You, Me, Dancing!
- Released: 2007
- Produced by: Monkmus
American animator Monkmus has created an array of music videos for the likes of Badly Drawn Boy, Mogwai and Death Cab for Cutie. This double effort for Los Campesinos! stood out the most for me as I love the contrasts and similarities between war and party. The naive style of the illustration is beautiful and reminds me of the tail end of the infamous Dumbo scene with the racing elephants.
13. MGMT – Time To Pretend
- Released: 2008
- Directed by: Ray Tintori
American Director Ray Tintori has directed music videos for The Cool Kids and The Killers, as well as MGMT. I love the lo-fi and slightly dystopian look of this video. It's unpolished and very raw around the edges, but also has a very warm psychedelic quality.
14. London Grammar – Hey Now
- Released: 2014
- Directed by: Chris Ullens
Chris Ullen's stunningly atmospheric video for London Grammar's Hey Now perfectly reflects the song. For this work Ullen collaborated with string artist Sebastien Preschoux.
In the video, balls of string and light dance amongst trees as a forest comes alive in a night time setting.
15. REM – Man Sized Wreath
- Released: 2008
- Directed by: CRUSH inc.
Toronto-based CRUSH inc. teamed up with REM to produce this very effective effort. CRUSH inc. have notably worked with IKEA, Budweiser and Nintendo.
I'm really intrigued by the many different styles in this video – from low-fi techniques, to 3D modelling via pixelated video games graphics. Normally, this really wouldn't work well together – but strangely enough, here it really does.
Next page: Basement Jaxx, Coldplay, The Shins, and more!