A designer's guide to Instagram Stories

Instagram Stories

Designers and creatives are increasingly using the ephemeral Instagram Stories – which disappear after 24 hours – to promote their brand, show off another side of their design portfolio, expand their reach and sell their products.

There are now 400 million people using Stories every day, 80 per cent of Instagram's one billion users follow at least one business, and people are spending more time than ever on the platform.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.