New talent: Cardiff School of Art & Design

06. Ffion Morgan & Sam King

moonshine studio

  • Course: BA (Hons) Graphic Communication
  • Project: Moonshine

Sam and Ffion's set project allowed the duo to create a clothing company, something the team are interested in formulating a career around. Moonshine, meaning "foolish talk and thought" summed up the attitude the pair have towards life, and so they felt it apt to reflect in their company.

Expressing their love for brand, illustration, art and design the company is one hipster vision with a difference.

moonshine

Moonshine is an inclusive venture, where customers are encouraged to create their very own designs. This would be done by creating not just a store but a studio where people can watch the team at work as well as express their own creativity by designing unique custom creations in store and online to be made at Moonshine.

07. Toby Hartwell

oranges toby hartwell

  • Course: BA (Hons) Graphic Communication
  • Project: Oranges

Proving simplicity can be the most effective way of communicating design, Toby's re-imaginings of two books – Freakonomics and Oranges Are Not The Only Fruit have been shortlisted for two Random House Penguin book cover awards.

His take on Jeanette Winterson's story of self discovery is designed to imitate the main metaphor used throughout the book – oranges.

toby oranges 2

"Making the cover resemble an orange with a fruit sticker on it made for a simple but bold design. I thought it could work well if the book was packaged in an orange net that would allow the book to have a bookmark included with it. I wanted to add a more tactile element to the book and the net was an interesting way of doing so."

08. Lucia Dent

lucia dent

  • Course: BA (Hons) Graphic Communication
  • Project: J2O

Created for the YCN Student Awards, Lucia's re-packaging of popular juice brand, J2O, has a uniquely playful and illustrative feel.

Using J2O’s tagline 'Made for Togetherness' as a starting point, Lucia created a pattern using a series of illustrations of different things people associate with pairing; a Chicken and Egg, Bra and Pants, Salt and Pepper.

lucia dent 2

A pattern was created for each flavour, featuring coloured illustrations of the fruit combination. This pattern was also applied to the 4-pack carton, and used to create text for the poster. Check out Lucia's self initiated project of quirky greeting cards for more of her innovative and fun illustrated graphics.

09. Jon Durbin

cornetto trilogy jon durbin

  • Course: BA (Hons) Graphic Communication
  • Project: Cornetto Trilogy

Another typographic interpretation of one directors films, Jon took on Edgar Wright for his retrospective screenings.

"These three films are unofficially dubbed 'The Three Flavours Cornetto Trilogy' and have many recurring themes and jokes." he says.

cornetto trology

"I decided to play on the whole Cornetto theme as something to tie all the films together, as each film has its own respective Cornetto flavour:

Shaun of the Dead has the red (strawberry Cornetto – representing the blood and gore; Hot Fizz has the blue (classic) Cornetto – representing the poile; The World's End had the green (mint) Cornetto – representing the sci-fi and extra-terrestrial elements."

10. Rachel Mather

rachel mathur

  • Course: BA (Hons) Graphic Communication
  • Project: Coffee Pockets

Tasked with deivering a new and innovative product that would appeal to 16-24 year olds, Rachel decided to create a stress free caffeine fix that would allow these students to take a break and relax.

The Coffee Pocket gives these tired youngsters a couple of minutes of peace while the fresh, ground and hassle-free real coffee brews in it's own pouch. To encourage these few minutes of relaxation included with the full box of coffee pockets is a helpful guide with tips and exercises regarding how to squeeze a moment of relaxation in your day.

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