New talent: Falmouth University 2015 show

06. Katie Morgan

Katie Morgan - British Wool

Katie Morgan decided to brand the fictional British Wool Association
  • Course: BA (Hons) Graphic Design
  • Project: British Wool

Katie Morgan's self-initiated project for British Wool was born from her passion for sewing and textiles. During her research, she became fascinated with the heritage of British wool – and the unique natural qualities it holds.

To make consumers more aware of these qualities, Katie designed a mark for the fictional British Wool Association, to be placed on garments made from 100% British Wool.

"The mark consists of characters 'B' and 'W' intertwined to represent a knit or weave," she explains. "The colours can change according to where the wool has been sourced."

Katie Morgan - British Wool

Morgan intends the colours of the wool to change to represent where the wool is sourced

"The biggest challenge was trying to get across all the information about the unique qualities of wool in a way that would be instantly accessible to the consumer," she admits.

"I achieved this by creating a small concertina booklet that would sit on the clothing along with the tag, so that consumers could easily make a connection with the garment."

07. Lucy Cartwright

Lucy Cartwright - Travel Editorials project

Lucy Cartwright set herself the challenge of regular weekly briefs to help hone her style of editorial illustration
  • Course: BA (Hons) Illustration
  • Project: Travel editorials

By setting herself quick, weekly briefs that used real-life travel articles from magazines and newspapers, Lucy Cartwright developed her own distinctive style of editorial illustration.

"A Weekend In Florence was the first project that I took a risk with, and decided to entirely change my process of working," she recalls. "Originally, I would produce pen and graphite drawings, but I decided to take a more graphic approach; limit and simplify detail and colour, add print-like textures and work more with digital software."

08. Stefan Foster and Katia Schutz

Stefan Foster & Katia Schutz - The North Face

Stefan Foster and Katia Schutz's campaign for The North Face presents animals in extreme habitats, with thermal material instead of fur
  • Course: BA (Hons) Creative Advertising
  • Project: The North Face

This joint project by creative duo Stefan Foster and Katia Schutz set out to promote the way The North Face apparel can help you adapt to harsh environments.

Foster and Schutz wanted the highlight the immediate benefits of donning the brand: "If people were to wear items from The North Face's thermal range, their abilities would be heightened to meet those of the animals that inhabit the environments they wish to conquer."

The campaign is built around animals with North Face thermal material instead of fur: "We spent a good few hours wondering where penguins would like to go on holiday, and drawing them in North Face jackets. Turns out it would've been way too cute."

09. Sophie Shakespeare

Sophie Shakespeare - D&AD New Blood Brief to re-design John Lewis Online delivery packaging

Sophie Shakespeare's packaging for John Lewis Online makes use of thermochromic ink for extra interactivity
  • Course: BA (Hons) Graphic Design
  • Project: D&AD New Blood brief for John Lewis Online

Responding to D&AD New Blood brief to re-design John Lewis Online's packaging, Sophie Shakespeare took an innovative approach to bringing human contact into the virtual world.

Shakespeare experimented with thermochromic (heat-reactive) ink on the packaging, to add a tactile and interactive quality to the design whilst keeping the packaging consistent with John Lewis' brand language.

"This interaction creates another communication platform between the brand and its consumers," she adds.

10. Thomas Pullin

Thomas Pullin - The History of Plant Hunting

Thomas Pullin's pamphlet The History of Plant Hunting encourages children to explore Falmouth's Cornish gardens
  • Course: BA (Hons) Illustration
  • Project: The History of Plant Hunting

Thomas Pullin created an educational pamphlet for children, taking inspiration from the plant hunters of the Victorian era. It was a self-initiated brief, but Pullin had a real-world application in mind: the Cornish gardens in Falmouth.

Upon entering the gardens, children would receive the pamphlet and be invited to become plant hunters themselves, exploring the grounds to find the plants. "I believe that for something to really work for a child audience, interaction is a fundamental ingredient," says Pullin.

Thomas Pullin - The History of Plant Hunting

To broaden the appeal to parents as well as children, Pullin incorporated some morbid tales of unlucky plant hunters being killed in a variety of ways

One of the main challenges Pullin faced was to make the pamplet equally appealing to the children's parents: "I researched the plant hunters, and found many gruesome stories of these explorers being killed by landslides, drowning or attacked by natives, which rather morbidly I believe to be exciting," he smiles.

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