How to design a logo: 15 pro tips

A designer shows how to design a logo with logo design sketches
(Image credit: DragonImages via Getty Images)

How to design a logo isn't something that can be learned overnight. It requires theoretical knowledge, design skill, patience and the trained eye that comes from a lot of practice. Despite the fact that Elon Musk recently chose a logo for his Twitter rebrand X overnight, logo design is normally a carefully conceived process. 

That's because a logo is usually intended to stay, at least for a good number of years. The right logo is recognisable and memorable, and, combined with the right product, it can become a priceless asset. Think of the Nike Swoosh, the McDonald's golden arches and the Michelin man. 

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Logo and brand identity specialist David is the creator of best-selling design books Logo Design Love and Work for Money, Design for Love, and runs several design blogs, including Logo Design Love. Past clients include BBC, Ecometrica and Henri Ehrhart.
With contributions from