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Dallas gets a brand new logo

The new logo has a clean, confident look

The new logo has a clean, confident look

The city of Dallas has a new logo design (opens in new tab) and slogan, which are part of a new $5 million branding and marketing campaign in a bid to boost tourism. Unveiled today, the new logo replaces the 'Live Large, Think Big' logo, used since 2004.

With an entirely new typeface, the fresh design also uses a star - the shape which features on the Texan state flag - to form the counter of the D.

We like the new, clean look, with a font and colour choice that looks modern and confident - and certainly has to be considered an improvement on the old logo (below), which looks more like it was designed in the 1980s than the 21st century. But we'd love to know what you think...

The city's new design replaces the old 'Live Large, Think Big' logo used since 2004

The city's new design replaces the old 'Live Large, Think Big' logo used since 2004

In a press release, Phillip Jones, chief executive of the Dallas Convention & Visitors Bureau commented, "The new logo and tag line aim to to convey an image of Dallas as a “city of success … where optimism meets opportunity.”

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What do you think of the new Dallas logo? Let us know in the comments box below...

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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