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This Sony A7 camera and lens kit is ridiculously cheap

This Amazon Prime Day deal went live yesterday and it's still the best we've seen so far - and one that many creatives have already bagged. However, time is now running out for you to get your hands on Sony's excellent A7 full-frame camera and 28-70mm lens kit for just £719, down from £1,549. That's insanely cheap for a full-frame kit – Amazon has knocked more than half off the price for Prime Day, which is more than we saw the A7 reduced by on Black Friday. (Not a Prime member? Sign-up for a free 30-day trial to take advantage of this offer.) 

The Sony Alpha A7 (also known as the Sony ILCE7KB) was the company’s first foray into the world of full-frame photography. Inside its compact body the A7 boasts a 24MP sensor that's capable of capturing Full HD videos to 60p.

A tilting LCD and high-resolution electronic viewfinder help you compose images and videos with precision, while Fast Hybrid AF and Eye AF are also on the specs list – as is Wi-Fi and NFC connectivity. And as you’d expect, image quality is fantastic. 

The A7 represents a fantastic (and now ridiculously affordable) entry-point into full-frame photography for anyone who’s been thinking about stepping up to the next level.

Julia Sagar

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for nearly 15 years.