This Amazon Prime Day deal went live yesterday and it's still the best we've seen so far - and one that many creatives have already bagged. However, time is now running out for you to get your hands on Sony's excellent A7 full-frame camera and 28-70mm lens kit for just £719, down from £1,549. That's insanely cheap for a full-frame kit – Amazon has knocked more than half off the price for Prime Day, which is more than we saw the A7 reduced by on Black Friday. (Not a Prime member? Sign-up for a free 30-day trial to take advantage of this offer.)
Amazon Prime Day quick links
The Sony Alpha A7 (also known as the Sony ILCE7KB) was the company’s first foray into the world of full-frame photography. Inside its compact body the A7 boasts a 24MP sensor that's capable of capturing Full HD videos to 60p.
A tilting LCD and high-resolution electronic viewfinder help you compose images and videos with precision, while Fast Hybrid AF and Eye AF are also on the specs list – as is Wi-Fi and NFC connectivity. And as you’d expect, image quality is fantastic.
The A7 represents a fantastic (and now ridiculously affordable) entry-point into full-frame photography for anyone who’s been thinking about stepping up to the next level.