Designers reimagining classic logo designs is nothing new. A brilliant way to hone your design skills, taking on an instantly recognisable logomark with a new concept design is no easy feat. But occasionally, the practise throws up some incredible gems, just like this concept Crocs logo by designer Stephen Kelleher.
His design replaces the original crocodile-in-a-circle design with a simple vector shape, representative of a crocodile's head, which features the signature holes found in Crocs' classic clogs. A brilliant but seemingly obvious design, it's hard to believe no-one, including Crocs themselves, has come up with it before. The overall shape of the logo creates an immediate connection with the product line, a task much harder than it might seem and testament to Kelleher's design skills.