5 reasons to use photography in your designs

When you need to decide between photography and illustration in your design work, sometimes the choice isn't clear cut. Both have their pros and cons creatively; vary in the costs, time and resources required; and can also communicate your message in very different ways, whether abstract and conceptual, or realistic and literal.

To help you make the right decision, read on for our five reasons to choose photography over illustration for your next design project...

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.