The Wendy's logo divides customers by going grey

There was a time when brands saw themselves as existing in a world outside of politics and social issues. They've since realised that isn't the case, and brand activism has become a growing force in marketing, particularly on social media. But that's led to some intense debate about whether the stances taken are meaningful or simply attempts to ride an important issue for a sales boost, and Wendy's is the latest brand to discover that.

The fastfood chain's famous logo has gone grey on social media in Canada in a show of solidarity with a TV news anchor who claims to have been dismissed for refusing to dye her hair. But what initially seems like a strong example of a brand taking a stance has caused huge division among customers (see our guide to how to design a logo for more on how logos contribute to a brand's identity).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.