IKEA's new logo is... different

IKEA logo

Ready to see IKEA's new logo? Have you clicked straight through to this page expecting to see a radical redesign that repositions the famous Swedish brand? If so, sorry. We're being a little cheeky. You've already seen the new IKEA logo. It's at the top of this article. There it is, go on, take it in.

We won't blame you if you don't believe us. The new logo, designed by Joakim Jerring from Stockholm's Seventy agency, isn't exactly a huge departure from the previous IKEA logo, which had been going strong since 1992. In fact, if you were prompted to draw the IKEA logo from memory, you'd probably whip up something fairly similar to both that logo, and this shiny new one.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.