Is this Tokyo 2020 logo better than the official design?

Tokyo 2020 concept logo
(Image credit: Daren Newson)

A concept logo for the Tokyo 2020 Olympic games (above) has got creatives debating the merits of its design. The unofficial logo, created by designer Daren Newman, has been praised for elegantly capturing the spirit of the games and the Japanese city, although it's also prompted people to defend the actual Tokyo 2020 identity.

The idea for the logo was recently posted by Newman on his social media channels. The design plays with the shapes of the Olympic rings and makes them read '2020'. It also fills in the red ring to make it look like the rising sun disc found on Japan's flag.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.