"Embarrassing" new NFL logo gets panned on Twitter

The NFL NHHM logo
(Image credit: NFL)

Brands often struggle to hit the right tone when they contribute to commemorative events and campaigns, but a new NFL logo will go down as a particular low. The biggest league in US sport has announced its participation in National Hispanic Heritage Month with a new logo that suggests it knows very little about Hispanic heritage.

The National Football League has unveiled a 'Latin-flavoured' version of the regular NFL logo, with just a couple of simple tweaks, and it's been savaged on Twitter for misusing one of the best-known symbols of the Spanish language. Suffice it to say, this won't make it to our pick of the best logos of all time.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.