The Tokyo 2020 Olympic Games are in full swing, but the internet still can't get over the official logo for the next event to be held in Paris in 2024. First revealed back in October 2019, the logo makes use of negative space and three symbols: the Olympic rings, the Olympic flame and Marianne – a symbol of Republican France. At least that was the idea, but the design was ridiculed without mercy for looking like a woman with a bob.
The design was also mocked at the time for looking like a logo for a hairdresser's – or even a dating app thanks to its resemblance to the Tinder logo. But Paris stuck to its guns. Its problem is that the internet still ends up in stitches every time the organisers post the logo online (not what you want, as our logo design guide attests). More than 18 months on, Twitter users are still having fun comparing the logo to celebrity haircuts.
