Anne HenrySocial Links NavigationAt CBA Paris, Anne Henry ensures that the designs created and deployed by the creative teams are aligned with the strategic vision of each project. Anne began her career at Extreme agency, before joining Saguez & Partners in 2008, and CBA in 2011. Latest articles by Anne Henry How to create brand purpose By Anne Henry published 22 May 18 CBA Paris’ head of strategic design Anne Henry on successfully engaging today’s consumer. Branding Get the Creative Bloq NewsletterDaily design news, reviews, how-tos and more, as picked by the editors.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1A video game made from leaves? Why this indie dev is foraging for game art2Acer Predator Orion 7000 review: big and bad (in a good way)3Our favourite 2025 office chairs have seen massive discounts in the end-of-year sales4The biggest logo moments of the year weren't always in the headlines5“When you saw one Drew Struzan illustration, you immediately wanted to see more”
How to create brand purpose By Anne Henry published 22 May 18 CBA Paris’ head of strategic design Anne Henry on successfully engaging today’s consumer.