Revolutionising product photography

Canon StyleShoots
(Image credit: StyleShoots BV)

Store closures due to Covid-19 caused a surge in online shopping, highlighting the importance of well-shot product photography to convince buyers to fill their baskets with items they are yet to touch, let alone try on, and complete check-out. 

But how do large retailers manage to light, shoot and cut out these products from their background in a consistent way, at a pace that can keep up with the ever-churning fashion industry? The answer lies in a fascinating combination of Canon cameras and automation. 

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Jason Parnell-Brookes

Jason Parnell-Brookes is an Internationally award-winning photographer, educator and writer. He won Gold in the Nikon Photo Contest 2018/19 and was named Digital Photographer of the Year in 2014. Jason is a qualified teacher, Masters graduate and works with many high profile international clients. For Creative Bloq, he writes about cameras, photography and video and photo editing.